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  • Ad of the Week for May 14, 2012

    Brilliant and hilarious approach to advertising pet insurance from Falabella in Colombia. Simple and clever, but perfectly focused.

  • Ad of the Week for May 7, 2012

    Nice approach from Magimage Retouching Studio in Montreal. Many retouchers try to show their craft in their advertising, but this has a fresh, creative take on a tired idea. Well done.

  • Ad of the Week for May 2, 2012

    Gritty and real, there is a lot to appreciate about this hard-hitting series talking to young pedestrians about staying alert. Hails from Australia. I can’t imagine anyone not being emotionally affected by this message.

  • May 2012 desktop wallpaper calendar

    Spring. We all have our mental pictures of this time of year. Sometimes it’s more fun to take a different tack. Hope you like this creative approach to one of our favorite seasons.

  • Ad of the Week for April 23, 2012

    From Turkey comes this refreshingly different approach to promoting “genuine” automotive parts, in this case for Harley Davidson motorcycles. Great use of humor in advertising.

  • Ikea's creative human coupons

    Ikea is an excellent marketer, and their new campaign to promote the launch of the new Richmond store is an outstanding example of great social media marketing.

  • Ad of the Week for April 16, 2012

    Surfrider Foundation hosted Beach Cleanup Days March 22–25. This ad, from France, is an outstanding example of clear communication for this event. Everything that needs to be said is accomplished.

  • Ad of the Week for April 9, 2012

    This outstanding print piece was created to help young people understand the danger of spending too much time baking their skin in the sun. This approach highlights the interactive power of print.

  • Website for WDC Dance Archives

    Brigitt Mayer, author of Ballroom Icons, and Ruud Vermeij, a highly respected figure in the dance world, had a vision to create a website that would encapsulate a storehouse of ballroom dance knowledge.

  • Ad of the Week for April 2, 2012

    From Germany comes this very simple, clear treatment for sunscreen. While it doesn’t say anything unique about this product, it is memorable and presents a great deal of clarity in just one image.

  • Branding and website for BNI chapter

    The web presence for the Breakfast of Champions chapter of BNI, an international referral marketing organization, provides a powerful way to showcase the members of the chapter.

  • April 2012 desktop wallpaper calendar

    Living in the Pacific Northwest, rain in spring is as predictable as the outcome of a Toronto Maple Leafs game. But there’s something fresh and artistic about being out in the wet stuff.

  • Ad of the Week for March 26, 2012

    Terrific visual concept for Alen2, an Italian manufacturer of high quality leather belts. The series uses belts to connect their products directly to the time-tested quality of Italian workmanship.

  • Ad of the Week for March 19, 2012

    I love this powerful ad from Brazil, part of a series for the Red Cross. Evokes an emotional response directly related to the helping hands focus of the image.

  • Branding and Brochure for Bismark

    Bismark needed to create a consistent brand identity that reflected the high quality of its services. The Adwiz simply cleaned up the details of the existing identity to bring the brand to life, and designed a powerful brochure.

  • Ad of the Week for March 15, 2012

    Beautiful ad for a special art exhibition at the Utah Museum of Art highlighting automotive design. The angle and cropping of the shot is perfect for the message.

  • New biotech branding for Syngar

    A look at the brand identity and website design created by the Adwiz for Syngar Technologies, a biotech company focused on enhancing the efficiency of biofuel production.

  • Ad of the Week for March 6, 2012

    Most North American car advertising is awful, but I had to appreciate this very “American” ad for the 50th anniversary of the quintessential American car — the Chevrolet Corvette.

  • Ad of the Week for February 28, 2012

    Fresh approach from Swiss Life to highlight their flexible plans. The different headlines create unexpected twists and turns that make them enjoyable to read.

  • March 2012 desktop wallpaper calendar

    This time of year is so full of hope. This month’s desktop calendar lets you experience those deliciously mysterious promises of brighter days ahead.

  • Email Design for Non-Profits

    With consistent messaging over many years, The Pocket Testament League uses compelling visual design and strong headlines to cut through the clutter of Email and get people’s attention.

  • Ad of the Week for February 21, 2012

    Great ad series from Switzerland for Iam Haircare products promotes the idea that hair is “your best accessory.” Nice link from the message directly to the brand.

  • Ad of the Week for February 16, 2012

    I’m always creeped out by automated tire spike systems in parking lots, like those you encounter when you rent a car. So this ad for Continental Run-Flat tires really touches a nerve.

  • Ad of the Week for February 9, 2012

    I love this powerful ad from Sweden, promoting the work of the Cancer Society. The series shows how even the most mundane tasks take on a whole new meaning when you’ve stared death in the face.

  • February 2012 desktop wallpaper calendar

    Maybe it’s the need to have something — anything — on our minds besides the icy cold, but as a rule we don’t seem to mind the focus on romance during the month of February.

  • Ad of the Week for January 30, 2012

    Before you get too excited, let me clarify that the bottom part of this ad from Israel for Sanofi mattresses truly sucks. But the top 2/3 is awesome and well worth studying.

  • Ad of the Week for January 23, 2012

    I’m generally not a fan of ads for North American cars because they are invariably dull. But this one, from France for the Chevrolet Volt electric car, is fresh and effective.

  • Ad of the Week for January 16, 2012

    Powerful approach from Diadermine, a German skin care line. May take a moment to notice what’s really going on, but that’s fine and it makes the brand that much more memorable.

  • Ad of the Week for January 9, 2012

    This series from Carlton Beer down under sends the message that they think you should spend more time at the pub with the boys. Does so in a way that doesn’t seem contrived, making it fresh, memorable and nicely tied to the brand.

  • Ad of the Week for January 4, 2012

    Excellent ad from Brazilian bookstore Corre Cutia that captures the magic of a compelling book. I love how the company is bold enough to keep the branding placed quietly in the corner where you go looking for it.

  • January 2012 desktop wallpaper calendar

    Whether you do the “New Years Resolutions” thing or not, you have to agree that January is a great time to look at your life and make a few changes. We all need course corrections.

  • Ad of the Week for December 28, 2011

    Nice, clear presentation from McDonald’s in Finland to promote their large coffee. Grabs your eye, makes you grin and gets the message across, all in a second or two.

  • Ad of the Week for December 22, 2011

    In this nice twist from the usual tree-scented air freshener for your car, Hyundai offers a car-scented air freshener you can hang on your tree. Fresh.

  • Ad of the Week for December 12, 2011

    When you want to show a brand strength like this, one of timeless stability, the last thing you want to do is to change your approach to advertising. German Bank Forum stays the course and builds the brand.

  • Ad of the Week for December 8, 2011

    It’s never easy to take a marketing objective and boil it down to the simplest possible form of communication. This is a terrific example of that process at work.

  • Ad of the Week for November 29, 2011

    This ad for a new store opening is a great example of how Ikea doesn’t take itself too seriously, and that makes it easy to relate to the company.

  • Ad of the Week for November 21, 2011

    Anyone who has ever felt their heart leap into the throat at that moment when you turn the wheel and the car still goes straight will appreciate what this ad is trying to say.

  • Ad of the Week for November 14, 2011

    This campaign for an Italian children’s store chain connects the brand with a passion for understanding kids. These whimsical yet insightful ads are a joy to look at.

  • Athletic? Or Pathetic?

    The poster series released for the 2012 London Olympic Games have no concept, messaging nor sense of Olympic spirit. What do you think?

  • Ad of the Week for November 7, 2011

    A great print ad from Viagra, showing a sensitivity to the target audience and a tasteful approach to a subject that could easily become uncomfortable.

  • Site redesign for Armitage

    This website redesign for Armitage & Associates, a Vancouver-based chiropractic clinic dealing in sports-related injuries, optimizes the brand identity by showing a passion for educating patients.

  • Ad of the Week for October 24, 2011

    Yes, this is an oldie I dug up from the archives, but I love this simple strategy Heinz used for years to talk about the quality of their ketchup. Just read the label. Go ahead, you’ve got time.

  • Ad of the Week for October 17, 2011

    Great ad from the folks at Google. Enough humor that it nicely supports the Google brand while getting the message across effectively about why it makes sense to use Google maps to research your travel plans.

 
 

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About the Adwiz

George Pytlik

George Pytlik is a creative branding expert adept at combining advertising and marketing strategy with the realities of our digital age. An award-winning graphic designer and former ad agency creative director, his marketing efforts have been featured on national TV news and have transformed the sales results of companies and non-profit organizations ranging from small startups to billion dollar household names.


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