“It’s not creative unless it sells.”
Al Hampel

 

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  • Ad of the Week for January 23, 2012

    I’m generally not a fan of ads for North American cars because they are invariably dull. But this one, from France for the Chevrolet Volt electric car, is fresh and effective.

  • Ad of the Week for January 16, 2012

    Powerful approach from Diadermine, a German skin care line. May take a moment to notice what’s really going on, but that’s fine and it makes the brand that much more memorable.

  • Ad of the Week for January 9, 2012

    This series from Carlton Beer down under sends the message that they think you should spend more time at the pub with the boys. Does so in a way that doesn’t seem contrived, making it fresh, memorable and nicely tied to the brand.

  • Ad of the Week for January 4, 2012

    Excellent ad from Brazilian bookstore Corre Cutia that captures the magic of a compelling book. I love how the company is bold enough to keep the branding placed quietly in the corner where you go looking for it.

  • January 2012 desktop wallpaper calendar

    Whether you do the “New Years Resolutions” thing or not, you have to agree that January is a great time to look at your life and make a few changes. We all need course corrections.

  • Ad of the Week for December 28, 2011

    Nice, clear presentation from McDonald’s in Finland to promote their large coffee. Grabs your eye, makes you grin and gets the message across, all in a second or two.

  • Ad of the Week for December 22, 2011

    In this nice twist from the usual tree-scented air freshener for your car, Hyundai offers a car-scented air freshener you can hang on your tree. Fresh.

  • Ad of the Week for December 12, 2011

    When you want to show a brand strength like this, one of timeless stability, the last thing you want to do is to change your approach to advertising. German Bank Forum stays the course and builds the brand.

  • Ad of the Week for December 8, 2011

    It’s never easy to take a marketing objective and boil it down to the simplest possible form of communication. This is a terrific example of that process at work.

  • Ad of the Week for November 29, 2011

    This ad for a new store opening is a great example of how Ikea doesn’t take itself too seriously, and that makes it easy to relate to the company.

  • Ad of the Week for November 21, 2011

    Anyone who has ever felt their heart leap into the throat at that moment when you turn the wheel and the car still goes straight will appreciate what this ad is trying to say.

  • Ad of the Week for November 14, 2011

    This campaign for an Italian children’s store chain connects the brand with a passion for understanding kids. These whimsical yet insightful ads are a joy to look at.

  • Athletic? Or Pathetic?

    The poster series released for the 2012 London Olympic Games have no concept, messaging nor sense of Olympic spirit. What do you think?

  • Ad of the Week for November 7, 2011

    A great print ad from Viagra, showing a sensitivity to the target audience and a tasteful approach to a subject that could easily become uncomfortable.

  • Site redesign for Armitage

    This website redesign for Armitage & Associates, a Vancouver-based chiropractic clinic dealing in sports-related injuries, optimizes the brand identity by showing a passion for educating patients.

  • Ad of the Week for October 24, 2011

    Yes, this is an oldie I dug up from the archives, but I love this simple strategy Heinz used for years to talk about the quality of their ketchup. Just read the label. Go ahead, you’ve got time.

  • Ad of the Week for October 17, 2011

    Great ad from the folks at Google. Enough humor that it nicely supports the Google brand while getting the message across effectively about why it makes sense to use Google maps to research your travel plans.

  • How political correctness fails us all

    One of the most powerful TV commercials I’ve seen in years has been banned for a reason that has left the entire advertising community wondering how to respond.

  • Ad of the Week for September 19, 2011

    I appreciate how this ad for Axion’s Oxy dishwash soap in Panama takes an old idea most of us recognize and turns it into something fresh. As a parody, it doesn’t take itself too seriously and that makes it work.

  • Ad of the Week for September 12, 2011

    I just love the fresh, light feeling of this ad for the “Fortune Deli” in India. It suggests this coffee shop has a casual, friendly atmosphere that just invites friends and conversation.

  • Ad of the Week for September 6, 2011

    This missing children ad uses the creative and unconventional approach of getting the reader to interact with the ad to find the name in the word scramble. Powerful and very effective.

  • Ad of the Week for August 29, 2011

    We’ve all seen the “pre-owned” automobile concept, so the San Francisco SPCA used that familiar idea to encourage people to adopt a dog.

  • Ad of the Week for August 22, 2011

    Delightfully fresh idea from Men’s Health simply turns a picture upside down to illustrate the benefits of getting in shape. So simple, yet so effective.

  • Ad of the Week for August 15, 2011

    Designed to reach the people of the Philippines, this ad campaign points out the many beautiful vacation spots within the country that are just as nice of those in other areas, at a fraction of the cost.

  • Ad of the Week for August 8, 2011

    Designed to create awareness of the deadly consequences that can come from what seems to the participants like a fun activity, this ad campaign for Diadema in Brazil is clear and effective.

  • Ad of the Week for August 1, 2011

    BCAA has been running this campaign to alert drivers of the potential for crippling hospital bills if they don’t have travel insurance. Gets the point across with just the right amount of levity.

  • August 2011 desktop wallpaper calendar

    August always makes me think of lazy afternoons by the lake with a book (or not) and nothing to do but chill. So enjoy this wallpaper calendar designed to help you relax.

  • Ad of the Week for July 25, 2011

    Terrific effort by Mercedes Benz illustrating their concept of individual traction control for each wheel of the Vito. One of those great “I wish I’d thought of it” concepts that copywriters love coming up with.

  • Ad of the Week for July 18, 2011

    Fun ad campaign from T-Mobile, focused on how their service is supposed to better integrate your different communications devices. I like how the image gets your attention and puts a smile on your face without even trying.

  • Ad of the Week for July 11, 2011

    Unmistakably clear message from Penalty running shoes, illustrating that a little distance is the best way to get rid of, well, a little distance. Unpleasant to look at, but that’s the whole idea, so it works.

  • Multilingual website development

    Converting a large site to allow the use of multiple languages can be a significant challenge. Here’s how it was done for The Pocket Testament League, a US-based non-profit organization.

  • Ad of the Week for July 4, 2011

    Copy is a bit weak, but overall it does a good job of showing emphasizing the message that Mercedes looks at all the details when building its cars, not emphasizing just technical superiority or fun.

  • July 2011 desktop wallpaper calendar

    July always seems to be a month made for travel. Road trips. The Tour de France. Heading up to the lake for a lazy afternoon in a beach chair. So this month’s wallpaper is designed to put you in the mood for going somewhere.

  • Ad of the Week for June 30, 2011

    What’s not to love about this ad? With just a few words, most of them repeated, it totally gets you to understand the key point, that this newspaper from Germany keeps things short. Funny, too.

  • Site update for Jill Pennefather

    This website update for one of Vancouver’s best real estate agents uses graphical improvements and focused writing to create a much more compelling picture of Jill Pennefather and how she gets results for her customers.

  • Ad of the Week for June 20, 2011

    Brain Candy Toys proves that you don’t have to be some behemoth household name with a million dollar ad budget to create powerful, creative advertising. Love this series.

  • Ad of the Week for June 13, 2011

    To illustrate the “Mega Image Stabilizer” feature of it’s Lumix cameras, Panasonic stops the motion and makes it obvious. Nothing earth shattering, but nice, clear messaging.

  • Ad of the Week for June 6, 2011

    Nice series for Colgate dental floss illustrates a “real world” and very practical reason to floss regularly without a word of copy.

  • June 2011 desktop wallpaper calendar

    Fresh, dynamic and full of energy, June seems to hold out this huge sign that summer has finally arrived. This month’s wallpaper calendar reflects that energy with a nice splash of refreshing fruit and berries.

  • Ad of the Week for May 30, 2011

    Hugyfot makes underwater camera housings designed for one-handed operation. This great ad from Australia stops the reader in their tracks and conveys the message in a clear, memorable way.

  • Ad of the Week for May 23, 2011

    Featuring the headline “Get to know the world like no one else,” this series for Viaje Mais, a prestigious travel magazine, shows silly but effective situations where the traveler is giving directions to the locals.

 
 

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George Pytlik

George Pytlik is a creative branding expert adept at combining advertising and marketing strategy with the realities of our digital age. An award-winning graphic designer and former ad agency creative director, his marketing efforts have been featured on national TV news and have transformed the sales results of companies and non-profit organizations ranging from small startups to billion dollar household names.


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