Marketing never stands still. As communication tools evolve and change our expectations, we need to modify how we interact with our audiences.
Over 40 years ago, a one-word headline shook the advertising world and ushered in a whole new way of thinking about marketing communications. Yet, while the creativity of the “Lemon” ad and others which followed set them apart, the media was traditional. The Volkswagen ads were, like all other advertising of that era, one-way messages. They ran in newspapers and magazines, directed to a large number of people, designed to capture the imagination of some of them so that they would buy the product.
All that has changed. With the emergence of social media, consumers are ever more interested in a genuine two-way dialog with their favorite brands. They want to be involved in the development of brands, asked for their opinions, recognized for their contributions.
In addition to these changes, new technologies are changing how we talk to our audiences. Here’s a look at 7 major shifts that are impacting the world of marketing. Go to Shift 1: We’ll actually use the instruction manual
- Shift 1: We’ll actually use the instruction manual
- Shift 2: Paper will cut deeper
- Shift 3: We’ll snip the umbilical
- Shift 4: Life will move more
- Shift 5: Our memory will shrink
- Shift 6: We’ll get more intimate
- Shift 7: We’ll trust less, yet risk more