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YouTube announces first Ad of the Year
The winner of the inaugural YouTube Ad of the Year. Powerful because it doesn’t hit you over the head with the usual violent imagery.
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R.I.P. originality
So far this year we’ve seen two major ripoff ads for large brands that are so blatant, everyone is talking about it. Are we seeing the death of originality in advertising?
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Does fake viral video work?
Samsung’s new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?
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Commercials with feeling
Commercials that have real emotion in them have mostly disappeared in recent years. I’m not sure if it’s because today’s creatives can’t think that way, or if committees on corporate ad departments are putting the breaks on, but it’s a shame. Here’s a few that I like for their emotional power.
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Grab life by the Firewire cable
A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in May 2003.
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Welcome to your brand empowerment manual
What might the instruction manual of the future look like? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, way back in November 2002 when the idea of corporate video was just emerging.
