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Why our expectations are changing
It’s been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those in the advertising, design and marketing communication businesses need to pay attention.
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Welcome to your brand empowerment manual
What might the instruction manual of the future look like? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, way back in November 2002 when the idea of corporate video was just emerging.
