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Some restaurants understanding social media
A few restaurants are starting to “get it” when it comes to using social media. Here are some recent examples.
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Why our expectations are changing
It’s been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those in the advertising, design and marketing communication businesses need to pay attention.
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Grab life by the Firewire cable
A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in May 2003.
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Welcome to your brand empowerment manual
What might the instruction manual of the future look like? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, way back in November 2002 when the idea of corporate video was just emerging.
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Marketing lessons from my teenage daughters
Insights into what teens could teach marketers about branding. This article appeared as a column in Marketing magazine, June 2001, before social media.
