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Some restaurants understanding social media
A few restaurants are starting to “get it” when it comes to using social media. Here are some recent examples.
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The challenges of marketing’s new wave
New creative approaches using social media tools like Facebook Connect can be spectacular. But with these new developments come real challenges that have nothing to do with the creativity involved. Unless marketers address these issues, their efforts won’t work.
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It’s not a headline unless it Tweets
What makes a good headline? After all, it represents 84% of the effectiveness of any communication. Some insights on how using Twitter can help you write more powerful headlines.
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Why our expectations are changing
It’s been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those in the advertising, design and marketing communication businesses need to pay attention.
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Marketing lessons from my teenage daughters
Insights into what teens could teach marketers about branding. This article appeared as a column in Marketing magazine, June 2001, before social media.
