This classic ad is a great example of using a simple idea to speak volumes. In one line-drawing illustration you get a fun story that supports several pieces of information about the product benefits. Fun and memorable.
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Ad of the Week October 8, 2012
Last week started something. While continuing to think about great food-related ads, I had to admire this creative campaign for E.Marinella ties in Naples, Italy. By positioning their ties in the shape of various culinary delights from different parts of the world, the brand immediately sets a presence as a worldwide name and one that understands global cultural distinctions.
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Ad of the Week October 3, 2012
In light of the map software issues that have been on everyone’s mind lately (don’t ask how annoyed I am with the Apple Map fail), today’s Ad of the Week brings you an innovative ad series from Singapore for a new app that lets you quickly find restaurants based on your location and your taste du jour.
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Grey Poupon puts a touch of class on Facebook Likes
— http://www.adweek.com/adfreak/grey-poupon-only-accepting-facebook-fans-who-have-good-taste-143645The mustard brand Grey Poupon, known for its positioning strategy as the mustard of sophisticated culture, put a nice twist on its Facebook page. You only get to like their page after an app scans your profile and determines that you’re sophisticated enough to qualify. Silly, fun, smart marketing.
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Popchips gets a fresh face with Katy Perry
— http://www.adweek.com/adfreak/katy-perry-brings-popchips-back-brink-new-ads-143395
Adwiz Connection
George Pytlik is a branding expert adept at combining branding and marketing strategy with the realities of our digital age. He works with CEOs of small and medium-sized businesses to give their companies the same polished, coordinated branding and messaging usually available only to large corporations. The result is increased visibility and credibility in the marketplace. His marketing efforts have been featured on national TV news and have transformed the sales results of brands ranging from small startups to billion dollar household names.