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YouTube announces first Ad of the Year
The winner of the inaugural YouTube Ad of the Year. Powerful because it doesn’t hit you over the head with the usual violent imagery.
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Gap’s logo disaster a lesson for all brands
Retail giant GAP launched a new logo and quickly reversed course, bringing the old one back. How should you approach a logo redesign? The Adwiz shares some insights.
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Does fake viral video work?
Samsung’s new viral video promoting the sturdiness of its memory cards is already gaining notoriety in the ad world. So what are the criteria for a good viral campaign?
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The Cola Wars in Advertising
A fun visual journey through the historic advertising of the soft drink giants to see what we might learn about the strategies, cultural shifts, and ourselves through the process.
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Commercials with feeling
Commercials that have real emotion in them have mostly disappeared in recent years. I’m not sure if it’s because today’s creatives can’t think that way, or if committees on corporate ad departments are putting the breaks on, but it’s a shame. Here’s a few that I like for their emotional power.
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Good Email design: SurveyMonkey
SurveyMonkey applies a newly redesigned look to both its website and Email messages, reflecting the latest trends in good online communication. Here’s a look at the Email.
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It’s not a headline unless it Tweets
What makes a good headline? After all, it represents 84% of the effectiveness of any communication. Some insights on how using Twitter can help you write more powerful headlines.
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Here’s to the crazy ones
Most people are unsane. They aren’t completely sane, and they aren’t completely insane. They’re somewhere in between. That’s an important distinction in marketing and advertising.
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Who reads copy, anyway?
Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh or bring tears of sorrow. But good copy is hard to write. Here are some tips.
