Is your web site using audio effectively? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in September 2002. In the years since then, online use of audio has become more sophisticated, but there is still precious little use of good, creative audio.
Today's Ad of the Week keeps tossing and turning: http://t.co/PfF3XQ3Z
George Pytlik is a creative branding expert adept at combining advertising and marketing strategy with the realities of our digital age. An award-winning graphic designer and former ad agency creative director, his marketing efforts have been featured on national TV news and have transformed the sales results of companies and non-profit organizations ranging from small startups to billion dollar household names.
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