This presentation for a high-end real estate development called “At Nature’s Door” by resort giant Intrawest, emphasized the dramatic First Nations environment surrounding the Whistler, BC area where the homes were built. The presentation was featured on kiosks where resort visitors, many of them without instant access to a computer, could explore the opportunity of property ownership. The first screen featured a video clip of hands carving an indian mask, set against appropriate music and sound effects to create an emotional connection to the tagline “A storied place.” Brilliant copy by ad genius Alvin Wasserman makes you want to live there. A companion book completed the sales presentation, allowing those serious about their interest to take away a physical keepsake, a powerful testament to the living legacy they were buying into.
Intrawest Presentation
George Pytlik is a branding expert adept at combining branding and marketing strategy with the realities of our digital age. He works with CEOs of small and medium-sized businesses to give their companies the same polished, coordinated branding and messaging usually available only to large corporations. The result is increased visibility and credibility in the marketplace. His marketing efforts have been featured on national TV news and have transformed the sales results of brands ranging from small startups to billion dollar household names.