There is always room for a new brand, and Richard Branson’s Virgin airlines does it in style with its latest strategic partnership. Silvercar takes a whole new approach to car rentals, and it is way cool.
I have to admire Dove for its consistent efforts over the past few years in helping women to see their inner beauty. The latest ad takes this campaign to a new level, with depth and emotional power that can’t help but make you appreciate the brand.
George Pytlik is a branding expert adept at combining branding and marketing strategy with the realities of our digital age. He works with CEOs of small and medium-sized businesses to give their companies the same polished, coordinated branding and messaging usually available only to large corporations. The result is increased visibility and credibility in the marketplace. His marketing efforts have been featured on national TV news and have transformed the sales results of brands ranging from small startups to billion dollar household names.