As Google and other search engines become ever more sophisticated, some SEO experts are calling for radical changes to web design that ignore essential aspects of web usability. Some thoughts on the importance of balancing the mixture to ensure successful web sites. Read on
What about Flash? Useful as a web technology or not? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in June 2002. I wanted the reader to be thinking of the rich visual motion-oriented environment Flash could make possible. Since then, Flash has continued to see limited success. Though the situation has not been helped by security concerns, complexity, and the lack of iPhone support, I believe much of the reason for slow growth of the technology is because there is so much bad implementation. Sites that are slow, clumsy, and where Flash only gets in the way are far too common.
Business people hear about their competitors making sales online, sometimes with very impressive numbers, and rush to the web with the only objective not to be left behind. As a result, they end up with poorly conceived e-commerce sites that do nothing for the brand and quite often damage the valuable brand assets. Some helpful advice
A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in May 2003. Read on
Is your web site using audio effectively? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in September 2002. In the years since then, online use of audio has become more sophisticated, but there is still precious little use of good, creative audio. Read on