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Are taglines still relevant?
Taglines have become so common in modern advertising that most companies consider them essential. Are they important? Maybe a better question is, “do they even matter at all?” Some thoughts on what makes a good, or bad, tagline.
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Some restaurants understanding social media
A few restaurants are starting to “get it” when it comes to using social media. Here are some recent examples.
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Presentations are conversations
John Steel’s new book “Perfect Pitch: The Art of Selling Ideas and Winning New Business” focuses on every presentation as a conversation. It doesn’t matter what industry you’re in or what form your presentation takes. Think of it as a conversation and you’ll be on your way to success.
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The challenges of marketing’s new wave
New creative approaches using social media tools like Facebook Connect can be spectacular. But with these new developments come real challenges that have nothing to do with the creativity involved. Unless marketers address these issues, their efforts won’t work.
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Welcome to your brand empowerment manual
What might the instruction manual of the future look like? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, way back in November 2002 when the idea of corporate video was just emerging.
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Marketing lessons from my teenage daughters
Insights into what teens could teach marketers about branding. This article appeared as a column in Marketing magazine, June 2001, before social media.
