A few restaurants are starting to “get it” when it comes to using social media. Here are some recent examples.
New creative approaches using social media tools like Facebook Connect can be spectacular. But with these new developments come real challenges that have nothing to do with the creativity involved. Unless marketers address these issues, their efforts won’t work. Read on
What about Flash? Useful as a web technology or not? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in June 2002. I wanted the reader to be thinking of the rich visual motion-oriented environment Flash could make possible. Since then, Flash has continued to see limited success. Though the situation has not been helped by security concerns, complexity, and the lack of iPhone support, I believe much of the reason for slow growth of the technology is because there is so much bad implementation. Sites that are slow, clumsy, and where Flash only gets in the way are far too common.
Business people hear about their competitors making sales online, sometimes with very impressive numbers, and rush to the web with the only objective not to be left behind. As a result, they end up with poorly conceived e-commerce sites that do nothing for the brand and quite often damage the valuable brand assets. Some helpful advice
Most people are unsane. They aren’t completely sane, and they aren’t completely insane. They’re somewhere in between. That’s an important distinction in marketing and advertising. How to make the most of it
A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in May 2003. Read on
What might the instruction manual of the future look like? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, way back in November 2002 when the idea of corporate video was just emerging. Read on
Is your web site using audio effectively? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in September 2002. In the years since then, online use of audio has become more sophisticated, but there is still precious little use of good, creative audio. Read on
Insights into what teens could teach marketers about branding. This article appeared as a column in Marketing magazine, June 2001, before social media. Read on