SurveyMonkey applies a newly redesigned look to both its website and Email messages, reflecting the latest trends in good online communication. Here’s a look at the Email.
What about Flash? Useful as a web technology or not? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in June 2002. I wanted the reader to be thinking of the rich visual motion-oriented environment Flash could make possible. Since then, Flash has continued to see limited success. Though the situation has not been helped by security concerns, complexity, and the lack of iPhone support, I believe much of the reason for slow growth of the technology is because there is so much bad implementation. Sites that are slow, clumsy, and where Flash only gets in the way are far too common.
It’s been fascinating to watch how the internet has been changing human expectations and responses in other areas of communication. The influence of technology is changing our expectations, and those in the advertising, design and marketing communication businesses need to pay attention. Read on