Commercials that have real emotion in them have mostly disappeared in recent years. I’m not sure if it’s because today’s creatives can’t think that way, or if committees on corporate ad departments are putting the breaks on, but it’s a shame. Here’s a few that I like for their emotional power.
Business people hear about their competitors making sales online, sometimes with very impressive numbers, and rush to the web with the only objective not to be left behind. As a result, they end up with poorly conceived e-commerce sites that do nothing for the brand and quite often damage the valuable brand assets. Some helpful advice
Most people are unsane. They aren’t completely sane, and they aren’t completely insane. They’re somewhere in between. That’s an important distinction in marketing and advertising. How to make the most of it
Insights into what teens could teach marketers about branding. This article appeared as a column in Marketing magazine, June 2001, before social media. Read on