Posted December 15, 2009
What makes a good headline? After all, it represents 84% of the effectiveness of any communication. Some insights on how using Twitter can help you write more powerful headlines.
Posted December 13, 2009
I came across this interesting example of how moving simple punctuation around can totally change the context of a story. It’s pretty funny
Posted December 11, 2009
Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh out loud. It can bring tears of sorrow. It can make you pick up the phone and dial a number with your credit card in hand. But good copy is hard to write. Here are some tips