A few restaurants are starting to “get it” when it comes to using social media. Here are some recent examples.
What makes a good headline? After all, it represents 84% of the effectiveness of any communication. Some insights on how using Twitter can help you write more powerful headlines.
I came across this interesting example of how moving simple punctuation around can totally change the context of a story. It’s pretty funny
Most people are unsane. They aren’t completely sane, and they aren’t completely insane. They’re somewhere in between. That’s an important distinction in marketing and advertising. How to make the most of it
Copy alone, even with no visuals or music to embellish it, can have a powerful impact. It can make you laugh out loud. It can bring tears of sorrow. It can make you pick up the phone and dial a number with your credit card in hand. But good copy is hard to write. Here are some tips
A look at how video will grow in marketing importance. This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in May 2003. Read on