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Ad of the Week for January 30, 2012
Before you get too excited, let me clarify that the bottom part of this ad from Israel for Sanofi mattresses truly sucks. But the top 2/3 is awesome and well worth studying.
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Ad of the Week for January 23, 2012
I’m generally not a fan of ads for North American cars because they are invariably dull. But this one, from France for the Chevrolet Volt electric car, is fresh and effective.
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Ad of the Week for January 16, 2012
Powerful approach from Diadermine, a German skin care line. May take a moment to notice what’s really going on, but that’s fine and it makes the brand that much more memorable.
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Ad of the Week for January 9, 2012
This series from Carlton Beer down under sends the message that they think you should spend more time at the pub with the boys. Does so in a way that doesn’t seem contrived, making it fresh, memorable and nicely tied to the brand.
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Ad of the Week for January 4, 2012
Excellent ad from Brazilian bookstore Corre Cutia that captures the magic of a compelling book. I love how the company is bold enough to keep the branding placed quietly in the corner where you go looking for it.
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Ad of the Week for December 28, 2011
Nice, clear presentation from McDonald’s in Finland to promote their large coffee. Grabs your eye, makes you grin and gets the message across, all in a second or two.
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Ad of the Week for December 22, 2011
In this nice twist from the usual tree-scented air freshener for your car, Hyundai offers a car-scented air freshener you can hang on your tree. Fresh.
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Ad of the Week for December 12, 2011
When you want to show a brand strength like this, one of timeless stability, the last thing you want to do is to change your approach to advertising. German Bank Forum stays the course and builds the brand.
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Ad of the Week for December 8, 2011
It’s never easy to take a marketing objective and boil it down to the simplest possible form of communication. This is a terrific example of that process at work.
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Ad of the Week for November 29, 2011
This ad for a new store opening is a great example of how Ikea doesn’t take itself too seriously, and that makes it easy to relate to the company.
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Ad of the Week for November 21, 2011
Anyone who has ever felt their heart leap into the throat at that moment when you turn the wheel and the car still goes straight will appreciate what this ad is trying to say.
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Ad of the Week for November 14, 2011
This campaign for an Italian children’s store chain connects the brand with a passion for understanding kids. These whimsical yet insightful ads are a joy to look at.
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Ad of the Week for November 7, 2011
A great print ad from Viagra, showing a sensitivity to the target audience and a tasteful approach to a subject that could easily become uncomfortable.
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Ad of the Week for October 31, 2011
Interesting approach from Mercedes Benz to promote the winter handling of their 4matic 4-wheel drive.
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Ad of the Week for October 24, 2011
Yes, this is an oldie I dug up from the archives, but I love this simple strategy Heinz used for years to talk about the quality of their ketchup. Just read the label. Go ahead, you’ve got time.
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Ad of the Week for October 17, 2011
Great ad from the folks at Google. Enough humor that it nicely supports the Google brand while getting the message across effectively about why it makes sense to use Google maps to research your travel plans.
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Ad of the Week for October 10, 2011
DDB in the United Arab Emirates ran this ad last week as a memorial to Apple founder Steve Jobs.
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Ad of the Week for October 3, 2011
This campaign for Puegot’s 207SW takes a unique approach to highlighting the car’s fuel efficiency.
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Ad of the Week for September 26, 2011
In this brilliant ad for Penguin Books, the headline is given life through a missing element in the photo.
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Ad of the Week for September 19, 2011
I appreciate how this ad for Axion’s Oxy dishwash soap in Panama takes an old idea most of us recognize and turns it into something fresh. As a parody, it doesn’t take itself too seriously and that makes it work.
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Ad of the Week for September 12, 2011
I just love the fresh, light feeling of this ad for the “Fortune Deli” in India. It suggests this coffee shop has a casual, friendly atmosphere that just invites friends and conversation.
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Ad of the Week for September 6, 2011
This missing children ad uses the creative and unconventional approach of getting the reader to interact with the ad to find the name in the word scramble. Powerful and very effective.
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Ad of the Week for August 29, 2011
We’ve all seen the “pre-owned” automobile concept, so the San Francisco SPCA used that familiar idea to encourage people to adopt a dog.
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Ad of the Week for August 22, 2011
Delightfully fresh idea from Men’s Health simply turns a picture upside down to illustrate the benefits of getting in shape. So simple, yet so effective.
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Ad of the Week for August 15, 2011
Designed to reach the people of the Philippines, this ad campaign points out the many beautiful vacation spots within the country that are just as nice of those in other areas, at a fraction of the cost.
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Ad of the Week for August 8, 2011
Designed to create awareness of the deadly consequences that can come from what seems to the participants like a fun activity, this ad campaign for Diadema in Brazil is clear and effective.
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Ad of the Week for August 1, 2011
BCAA has been running this campaign to alert drivers of the potential for crippling hospital bills if they don’t have travel insurance. Gets the point across with just the right amount of levity.
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Ad of the Week for July 25, 2011
Terrific effort by Mercedes Benz illustrating their concept of individual traction control for each wheel of the Vito. One of those great “I wish I’d thought of it” concepts that copywriters love coming up with.
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Ad of the Week for July 18, 2011
Fun ad campaign from T-Mobile, focused on how their service is supposed to better integrate your different communications devices. I like how the image gets your attention and puts a smile on your face without even trying.
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Ad of the Week for July 11, 2011
Unmistakably clear message from Penalty running shoes, illustrating that a little distance is the best way to get rid of, well, a little distance. Unpleasant to look at, but that’s the whole idea, so it works.
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Ad of the Week for July 4, 2011
Copy is a bit weak, but overall it does a good job of showing emphasizing the message that Mercedes looks at all the details when building its cars, not emphasizing just technical superiority or fun.
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Ad of the Week for June 30, 2011
What’s not to love about this ad? With just a few words, most of them repeated, it totally gets you to understand the key point, that this newspaper from Germany keeps things short. Funny, too.
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Ad of the Week for June 20, 2011
Brain Candy Toys proves that you don’t have to be some behemoth household name with a million dollar ad budget to create powerful, creative advertising. Love this series.
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Ad of the Week for June 13, 2011
To illustrate the “Mega Image Stabilizer” feature of it’s Lumix cameras, Panasonic stops the motion and makes it obvious. Nothing earth shattering, but nice, clear messaging.
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Ad of the Week for June 6, 2011
Nice series for Colgate dental floss illustrates a “real world” and very practical reason to floss regularly without a word of copy.
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Ad of the Week for May 30, 2011
Hugyfot makes underwater camera housings designed for one-handed operation. This great ad from Australia stops the reader in their tracks and conveys the message in a clear, memorable way.
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Ad of the Week for May 23, 2011
Featuring the headline “Get to know the world like no one else,” this series for Viaje Mais, a prestigious travel magazine, shows silly but effective situations where the traveler is giving directions to the locals.
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Ad of the Week for May 16, 2011
Faber Castell does it again, with this wonderful series about “living colors” in its line of colored pencils. Clear, beautiful and oh so simple.
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Ad of the Week for May 9, 2011
Too often, ad designers are expected to fill every inch of space available. This great ad shows that you can actually make your point without filling up the space with stuff that nobody will read.
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Ad of the Week for May 2, 2011
Since it’s election day in Canada, this ad for Tide, featuring checkmarks made on all kinds of ugly stains using the Tide stick, seemed strangely appropriate.
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Ad of the Week for April 25, 2011
This series for an eye surgery center shows mysterious settings that suggest you’re missing what you’d love to be able to see if you could only make out the details.
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Ad of the Week for April 18, 2011
I find this wonderful ad from South Africa for Kalk Bay Audio Books delightful in its simplicity, creativity and suitability to the brand.
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Ad of the Week for April 11, 2011
Beautiful simplicity from Audi with this ad promoting the low CO2 emissions of the A3. Not only is the graphical representation clear and dramatic, but they even managed to use actual empirical data without loading up the copy.
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Ad of the Week for April 4, 2011
Lego uses humor to promote its new line of Star Wars themed creative toys. Gotta admire the way they add freshness to something that could easily be very tired.
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Ad of the Week for March 28, 2011
Elegant approach from Germany for Faber-Castell to promote the natural colors of their pencil crayons.
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Ad of the Week for March 21, 2011
Great simplicity from Chile in this ad for Plasticine designed to promote the fact that this product is not only creative, but non-toxic as well.
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Ad of the Week for March 14, 2011
Great creative from Brazil for Realcetom hair coloring. Touches on the primary motivation for coloring your hair, in a fresh and light way.
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Ad of the Week for March 8, 2011
From South Africa comes this creative effort bringing attention to the serious problem of species extinction. “Save the Rhino” is an effort to create awareness that poaching is threatening an entire species.
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Ad of the Week for February 28, 2011
Clear, simple and fun message from Heineken that puts the brand into a meaningful social context, with the headline “Social networking since 1873.” Clever use of the logo as a sign you might see on a pub.
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Ad of the Week for February 22, 2011
Fresh, innovative approach from Volkswagen in South Africa. While many automotive companies are promoting their emphasis on social consciousness, Volkswagen did something to prove it.
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Ad of the Week for February 15, 2011
I’ve always loved good typography, and this ad campaign is a great example of beautiful typography in advertising. The series tries to get people to understand how the water quality in the bay affects them on a very persona basis.
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Ad of the Week for February 7, 2011
Great example of guerrilla marketing, from Ogilvy in South Africa. This newspaper ad for the VW Polo showed the ad for the car on one side of the page, with a “For Sale” sign to sell your car on the reverse side.
