An advertising campaign utilizes small but powerful ads in landscape design publications. The ads show photographs of beautiful water features with simple headlines reflecting the psychological benefits of having your own backyard oasis.
Although the company relies on its web presence to communicate with its audience, a brochure was designed to promote its “Pond Builder’s School” and “Build a Pond Day” events, which allow people to take part in real-world pond building projects to see how easy the process is and how beautiful the outcome. These one-day events actually construct a complete pond, stream and waterfall, guided by pond building experts. The brochure emphasized the remarkable opportunity to build a fully functional water garden from start to finish in a single day.