Water features consist of ponds, waterfalls and streams that transform ordinary backyards into beautiful nature parks.
To make the most of the visual potential, George created a logo that shapes the W and S of the company name out of a waterfall and stream.
Because of the vertical shape of the logo, the stationery worked most effectively when oriented vertically as well. While envelopes must be horizontal, the business cards were set upright to maximize the impact of the logo. A light tinted copy of the logo was set against the white background to further emphasize the artistic elements built into every waterfall.