This university initially sought a traditional crest-like logo such as those used by Yale, Harvard, and many other universities.
In working on the logo, it was felt that something slightly more contemporary would make sense. Knowledge can be thought of as a flame that is passed from person to person, generation after generation, burning brightest within those who seek it. This became the foundation of the new logo.
Within the logo are the letter T (formed by the torch) and the letter W (within the flame).
When presenting the new logo to the university’s Board of Directors, George suggested that they build a sculpture on the campus in the shape of the logo. This sculpture now proudly stands on the entrance to the university’s campus near Vancouver, Canada.