Prenor Trust, a national trust company with offices across Canada, needed an identity that would reflect its leadership position. The logo concept was born from playing with a piece of paper currency. Folding it in a rectangular shape, as if placed around a brick, and then looking at it in just the right angle, created a natural “P” shape in the gap. This became the impetus for the logo design, which was eventually made into a fountain sculpture at the company’s head office.