Case Studies: Logo Design


Mustard Seed Investments

This company was named after the mustard seed, mentioned in the Bible as being among the smallest of all seeds but growing into a significant tree-like bush. The logo creates the letter M out of the hole formed within the blue and gold shapes which are based on the concept of a gold brick being poured from molten gold. Edges of the symbol are shaped like wheat kernels to further emphasize the “seed-like” element of the company name. The top right corner of the symbol acts as a forward-pointing arrow.

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