Jump Systems built customized hardware and software combinations to suit specialized needs for various industries. The name was designed to suggest a quantum jump forward.
Although the company was clearly involved in high technology, it wanted to connect with business by presenting a conservative, traditional look. This led to the use of classic serif letters, with only the final letter of the name transformed into a highly modern shape.
Company sales increased by 300% within the first year and a half after the new corporate identity was launched.