This preschool wanted a clean, professional corporate identity that stood out from the pack.
This logo uses bright primary colors suggesting the fun that children have when learning to discover their capabilities. They often express themselves most completely when playing with finger paints. Thus, it seemed natural to use impressions like handprints or footprints to create some of the letters. In the end, handprints didn’t work as they were too complex, but footprints worked perfectly. After developing the concept, there was a need to find suitable footprints. Eventually, the best result came from actual foot imprints taken from newborns.