The heart of branding is in corporate identity. A logo acts as the focal point for brand identification. Even apart from the strategy, advertising or other aspects of the message about a brand, the logo is an ambassador. When people see the three-pointed Mercedes star, they don’t need to see anything else to identify with the company. The same goes for the Apple logo, the Nike swoosh, and other symbols. Used consistently, over many years, with few changes, a good logo continues to gain recognition and acceptance. The best logos go through little, if any, change over many decades.
George Pytlik has been designing world-class logos since 1979. He’s pleased that most of them continue to be used without changes since their initial design. Click the page numbers below to get a closer look at a few of them.