Commercials that have real emotion in them have mostly disappeared in recent years. I’m not sure if it’s because today’s creatives can’t think that way, or if committees on corporate ad departments are putting the breaks on, but it’s a shame. Here’s a few that I like for their emotional power.
SurveyMonkey applies a newly redesigned look to both its website and Email messages, reflecting the latest trends in good online communication. Here’s a look at the Email.
A few restaurants are starting to “get it” when it comes to using social media. Here are some recent examples.
John Steel’s new book “Perfect Pitch: The Art of Selling Ideas and Winning New Business” focuses on every presentation as a conversation. It doesn’t matter what industry you’re in or what form your presentation takes. Think of it as a conversation and you’ll be on your way to success. Read On
As Google and other search engines become ever more sophisticated, some SEO experts are calling for radical changes to web design that ignore essential aspects of web usability. Some thoughts on the importance of balancing the mixture to ensure successful web sites. Read on
New creative approaches using social media tools like Facebook Connect can be spectacular. But with these new developments come real challenges that have nothing to do with the creativity involved. Unless marketers address these issues, their efforts won’t work. Read on
What makes a good headline? After all, it represents 84% of the effectiveness of any communication. Some insights on how using Twitter can help you write more powerful headlines.
What about Flash? Useful as a web technology or not? This article appeared as a Futures column in Marketing magazine, Canada’s version of Advertising Age, in June 2002. I wanted the reader to be thinking of the rich visual motion-oriented environment Flash could make possible. Since then, Flash has continued to see limited success. Though the situation has not been helped by security concerns, complexity, and the lack of iPhone support, I believe much of the reason for slow growth of the technology is because there is so much bad implementation. Sites that are slow, clumsy, and where Flash only gets in the way are far too common.
I came across this interesting example of how moving simple punctuation around can totally change the context of a story. It’s pretty funny
Business people hear about their competitors making sales online, sometimes with very impressive numbers, and rush to the web with the only objective not to be left behind. As a result, they end up with poorly conceived e-commerce sites that do nothing for the brand and quite often damage the valuable brand assets. Some helpful advice