This ad for the Association for Assistance to Disabled Children uses a strong image that, on the surface, first attracts attention only because of the geometrical design. Once it has grabbed your eye, a single sentence completes the message: “You can’t imagine how wonderful going up a couple of stairs can be to someone who can walk again.” Powerful without trying too hard to create the emotional connection. I like.
2010 Ad of the Week collection
2009 Ad of the Week collection
About the Ad of the Week
Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.