GE illustrates the concept of green energy in a beautiful, sensitive way with this ad for energy-smart bulbs. With the frog looking up to the light, the viewer’s eyes are drawn directly to the product itself. At the same time, the ad manages to suggest that today’s bulbs are not the oversized monstrosities they used to be.
2010 Ad of the Week collection
2009 Ad of the Week collection
About the Ad of the Week
Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.