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Summer always makes me want to go hiking. When I was young, hiking and mountain climbing were large parts of my life, so those memories loom large on warm summer days. This month’s wallpaper recognizes the reason hiking is so compelling, with this gorgeous view of the Malá Fatra mountain range in the Žilina Region, Slovakia. Large 1920x1280 size suitable for most screens, with a 1024x768 option for the iPad.
From Lebanon comes this very fresh creative approach by BBDO for Kawasaki motorcycles. The visual metaphor is excellent and instantly communicates the message of rapid acceleration.
There is always room for a new brand, and Richard Branson’s Virgin airlines does it in style with its latest strategic partnership. Silvercar takes a whole new approach to car rentals, and it is way cool.
Visually arresting, these ads by Y&R in UAE highlight unusual delicacies in remote regions of the world, bringing attention to Land Rover’s brand emphasis that it can go anywhere.
I have to admire Dove for its consistent efforts over the past few years in helping women to see their inner beauty. The latest ad takes this campaign to a new level, with depth and emotional power that can’t help but make you appreciate the brand.
George Pytlik is a branding expert adept at combining branding and marketing strategy with the realities of our digital age. He works with CEOs of small and medium-sized businesses to give their companies the same polished, coordinated branding and messaging usually available only to large corporations. The result is increased visibility and credibility in the marketplace. His marketing efforts have been featured on national TV news and have transformed the sales results of brands ranging from small startups to billion dollar household names.
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