Great ad series from Switzerland for Iam Haircare products promotes the idea that hair is “your best accessory.” Uses hair in place of jewelry to emphasize the beauty of healthy hair. Nice link from the message directly to the brand. Model is a little too skinny for my liking, taking away from the impact, but that’s a minor complaint.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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• Written by:  George Pytlik
• Date Posted:  February 21st, 2012
• Category:  Ad of the Week
• Tags:  2012
• Comments:  No Comments »

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