Australia might be the only place advertisers can still get away with ads like this. This series from Carlton Beer down under sends the message that they think you should spend more time at the pub with the boys. Does so in a way that doesn’t seem contrived, making it fresh, memorable and nicely tied to the brand.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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• Written by:  George Pytlik
• Date Posted:  January 9th, 2012
• Category:  Ad of the Week
• Tags:  2012
• Comments:  No Comments »

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