Corre Cutia is a bookstore in Brazil with a history of great advertising. This excellent example captures the magic of a compelling book. I love how the company is bold enough to keep the branding placed quietly in the corner where you must go looking for it. Who wouldn’t want to know which brand put together an ad like this? A powerful little touch that makes the message even more memorable.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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• Written by:  George Pytlik
• Date Posted:  January 4th, 2012
• Category:  Ad of the Week
• Tags:  2012
• Comments:  No Comments »

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