Waterscene Christmas Card
As we enter the last couple of months of the year, businesses start to look at how they can thank their customers for their support during the past year.
Depending on the size of the business, there are a number of approaches that can help impress the primary brand message while offering a warm thank you.
Waterscene is the western Canadian distributor of Aquascape products for building quality ponds and waterfalls. They are associated with another business specializing in pools and hot tubs, sharing a storefront with Swim Blue.
As we planned the Christmas season, we wanted to find a Christmas card design which both companies could use. The obvious challenge is that the two businesses, while both associated with water, are dramatically different. One deals with natural water, including fish and plants, while the other is directly related to specially treated water suitable for swimming.
The image immediately brings to mind the idea of a group of Christmas trees, and it becomes obvious why when you turn the picture upside down.
The final card design works well for both businesses. Featuring a photo of flowing water with icicles, it has the headline “May the season splash your life with joy.” Inside, with the message and hand-signed signatures of the staff of both companies, are both company logos.
The logos and contact info are also on the back. The card is printed on heavy card stock with a shiny UV coating on the front.
The image was carefully selected from hundreds of potential photos. When turned upside down, the icicles look exactly like a group of Christmas trees. The eye can pick up that subtle truth even when the image is oriented the correct way, making the photo immediately resonate with the idea of Christmas.
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