Yes, this is an oldie I dug up from the archives, but I love this simple strategy Heinz used for years to talk about the quality of their ketchup. Only one of many ads that gave us all a good chuckle while we learned to recognize the brand distinction of Heinz ketchup. Just read the label. Go ahead, you’ve got time.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2010 Ad of the Week collection
• 2009 Ad of the Week collection
  

• Written by:  George Pytlik
• Date Posted:  October 24th, 2011
• Category:  Ad of the Week
• Tags:  2011
• Comments:  No Comments »

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