Interesting approach from Mercedes Benz to promote the winter handling of their 4matic 4-wheel drive.
Read moreArchive for October, 2011
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Ad of the Week May 20, 2013
From Lebanon comes this very fresh creative approach by BBDO for Kawasaki motorcycles. The visual metaphor is excellent and instantly communicates the message of rapid acceleration.
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Virgin adds Branson-style branding spin to car rentals
There is always room for a new brand, and Richard Branson’s Virgin airlines does it in style with its latest strategic partnership. Silvercar takes a whole new approach to car rentals, and it is way cool.
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Ad of the Week May 13, 2013
Visually arresting, these ads by Y&R in UAE highlight unusual delicacies in remote regions of the world, bringing attention to Land Rover’s brand emphasis that it can go anywhere.
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How Dove gets real with its audience
I have to admire Dove for its consistent efforts over the past few years in helping women to see their inner beauty. The latest ad takes this campaign to a new level, with depth and emotional power that can’t help but make you appreciate the brand.
About the Adwiz
George Pytlik is a branding expert adept at combining branding and marketing strategy with the realities of our digital age. He works with CEOs of small and medium-sized businesses to give their companies the same polished, coordinated branding and messaging usually available only to large corporations. The result is increased visibility and credibility in the marketplace. His marketing efforts have been featured on national TV news and have transformed the sales results of brands ranging from small startups to billion dollar household names.
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