In this brilliant ad for Penguin Books, the headline “Escape into a book” is given life through the use of a missing element in the photo. The picture is curiously engaging, but as you take a second look to understand it, the full impact of the message comes together.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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• Written by:  George Pytlik
• Date Posted:  September 26th, 2011
• Category:  Ad of the Week
• Tags:  2011
• Comments:  No Comments »

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