We’ve all seen the “pre-owned” automobile concept, so the San Francisco SPCA used that familiar idea to encourage people to adopt a dog. Copy is great: “Tested. Tuned. Ready for behind-the-ear scratches.” Love how their dogs offer “superior handling, exceptional lavatory control, and efficient tail wagging.”

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2010 Ad of the Week collection
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• Written by:  George Pytlik
• Date Posted:  August 29th, 2011
• Category:  Ad of the Week
• Tags:  2011
• Comments:  No Comments »

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