Terrific effort by Mercedes Benz illustrating their concept of individual traction control for each wheel of the Vito. One of those great “I wish I’d thought of it” concepts that copywriters love coming up with.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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• Written by:  George Pytlik
• Date Posted:  July 25th, 2011
• Category:  Ad of the Week
• Tags:  2011
• Comments:  No Comments »

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