Clear, simple and fun message from Heineken that puts the brand into a meaningful social context, with the headline “Social networking since 1873.” Relevant to the brand, with clever use of the logo as a sign you might see on a pub. The “H” logo is for an online community called “Hyves,” popular in Holland with 68% penetration there (it was sold in November to Dutch media group TMG).

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

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• Written by:  George Pytlik
• Date Posted:  February 28th, 2011
• Category:  Ad of the Week
• Tags:  2011
• Comments:  No Comments »

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