This ad for Goldstar Beer from Israel knows exactly who it’s focused on. Too many ads today try to be all things to everyone and as a result go unnoticed. Even women get a kick out of this tongue-firmly-in-cheek message, because it simply highlights a truth we can all recognize. The headline, “Thank God you’re a man,” shows that the brand understands and relates to its target audience.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2009 Ad of the Week collection
  

• Written by:  George Pytlik
• Date Posted:  August 23rd, 2010
• Category:  Ad of the Week
• Tags:  2010
• Comments:  No Comments »

• Brand Width

  The Adwiz can help focus your marketing communications to make your brand rise above the clutter and dominate the competition. Websites that work. Logos that last. Advertising that gets results. Get in touch

  Connect

  Adwiz on Facebook
  Follow on Twitter
  LinkedIn Profile

  Share this page

  Share|

• Related Posts

  • Ad of the Week for December 28, 2010
  • Ad of the Week for December 20, 2010
  • Ad of the Week for December 13, 2010
  • Ad of the Week for December 6, 2010
  • Ad of the Week for November 29, 2010

  Posts by Category

  • Ad of the Week (109)
  • Advertising (11)
  • Branding (7)
  • Case Studies (19)
  • Design (3)
  • Marketing (6)
  • Tools (2)
  • Wallpaper (18)
  • Web (5)

• Search