This striking ad for No Doz pills does a terrific job of telling its story using just a tiny strip of image space. Love how the pill is set as the proverbial “toothpick propping open the eyelid,” using a stereotype to great effect. Headline is simply “Stay awake.”

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2009 Ad of the Week collection
  

• Written by:  George Pytlik
• Date Posted:  August 16th, 2010
• Category:  Ad of the Week
• Tags:  2010
• Comments:  No Comments »

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