Adwiz: Ad of the Week for August 9, 2010

The heart of a great ad is to capture attention, then deliver a message in the simplest way possible. This one succeeds beautifully. The large amount of negative space makes what is visible more important. The garden hose is angled to draw the eye down to the headline, “The new BlueTEC engine turns exhaust into water.” Simple. Clean. Perfect. Those with a sharp eye will see the sideways triangle formed from the logo to the exhaust pipe to the headline, allowing the eye to move freely to those points with nothing in the way.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

2009 Ad of the Week collection

Written by: George Pytlik
Date Posted: August 9th, 2010
Category: Ad of the Week
Tags: 2010
Comments: No Comments »

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