Good Email design: SurveyMonkey
Thursday, July 1st, 2010
A few weeks ago, SurveyMonkey went through a significant redesign. Their Email newsletters were also redesigned and include many state-of-the-art features. The message reads well with or without graphics activated, with a text-based menu. The headline is catchy without being particularly clever. The “Quick Tip” is a nice touch.
What I particularly like is how the flow of it, despite being a single column, is organic. The eye keeps being surprised by new touches like a bar chart following a pie chart (as compared to two identical styles), images moving from one side to the other, icons like checkmarks next to bullet points and so on. Engaging enough that you want to read all the way down to the bottom. The colors are coordinated with those of the brand, and are always legible where they need to be.
Overall a good job. Here’s what it looks like:

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