I love this powerful statement from Gatorade. It’s hard to tell in the low resolution of a web image, but each drop of sweat shown in the photo is specifically identified with the amount of water loss it represents — it says “1ml” beside each droplet. The bottle to the right shows the replenishment of that loss. It says “500ml.” I would bet there are 500 droplets, but who’s counting. It’s pretty brilliant, and nicely tied in with the Gatorade television ads.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2009 Ad of the Week collection
  

• Written by:  George Pytlik
• Date Posted:  July 5th, 2010
• Category:  Ad of the Week
• Tags:  2010
• Comments:  No Comments »

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