With BC’s big lotto Max up to $55 million with no winner in sight just yet, it seemed appropriate to select a lotto ad for this week’s Ad of the Week. Most of them are pretty dull, but I liked the creativity of this approach from California. It’s particularly fun when you notice where the “In-Laws” are placed. Humorous in just the right way, designed to support the brand message, not take away from it. The boat shown for scale is a nice touch.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2010 Ad of the Week collection
• 2009 Ad of the Week collection
  

• Written by:  George Pytlik
• Date Posted:  June 21st, 2010
• Category:  Ad of the Week
• Tags:  2010
• Comments:  No Comments »

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