Legal Seafoods takes a fresh, creative approach to marketing by making their ads look like aged posters, connecting the design to the idea of old-fashioned goodness. Each one has a clever headline that relates to some great fishing idiom. This one says “See what the one that got away tastes like.” Really nice copy and beautiful art direction. I particularly like their tag line: “If it isn’t fresh it isn’t legal.”

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2010 Ad of the Week collection
• 2009 Ad of the Week collection
  

• Written by:  George Pytlik
• Date Posted:  June 14th, 2010
• Category:  Ad of the Week
• Tags:  2010
• Comments:  No Comments »

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