Great series for Colgate dental floss. Presents the problem as a series of “untouchable” characters that can’t be reached by toothpicks or other traditional tooth cleaning methods, making a strong case for flossing, and using just the right amount of humor. This is my favorite in the series.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2010 Ad of the Week collection
• 2009 Ad of the Week collection
  

• Written by:  George Pytlik
• Date Posted:  May 24th, 2010
• Category:  Ad of the Week
• Tags:  2010
• Comments:  No Comments »

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