Great headlines are those that come at you in an unexpected way, delivering an idea that makes want to know more. This is a terrific example. Who can resist reading at least the subhead? Lots of white space draws the eye into the content. Produced by Grey in Sweden, on behalf of the Peace project. Nice work.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2010 Ad of the Week collection
• 2009 Ad of the Week collection
  

• Written by:  George Pytlik
• Date Posted:  April 12th, 2010
• Category:  Ad of the Week
• Tags:  2010
• Comments:  No Comments »

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