Perhaps not brilliant, but a good, simple execution for MacDonald’s to announce the launch of extra-large 16-oz coffee. A message like this doesn’t require copy. You don’t have to talk about where the coffee comes from or how strong it is. Just a simple image is all you need, and this delivers. I like how subtle it is, not going overboard to put coffee stain marks in your face.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2010 Ad of the Week collection
• 2009 Ad of the Week collection
  

• Written by:  George Pytlik
• Date Posted:  March 29th, 2010
• Category:  Ad of the Week
• Tags:  2010
• Comments:  No Comments »

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