This ad is posted in honor of the Paralympic Winter Games, currently taking place. Hailing from Brazil, the ad asks for public support for paralympic athletes. The viewer is asked to think about what it would be like to have to compete in everything you do, even the most simple tasks.

About the Ad of the Week

Millions of new ads are crafted around the world every day. A handful are worthy of attention. Of those, a small selection are the source of inspiration and insight for others. George looks for ads with special qualities. These might stand out because of a great concept, art direction, photography, or some other element setting them apart from the others. A new one is posted every week.

• 2010 Ad of the Week collection
• 2009 Ad of the Week collection
  

• Written by:  George Pytlik
• Date Posted:  March 15th, 2010
• Category:  Ad of the Week
• Tags:  2010
• Comments:  No Comments »

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